Nicotine Strength Guide: Snus vs Nicotine Pouches Explained

If you’re choosing between snus and nicotine pouches, one of the most important factors is:

Nicotine strength

Understanding how much nicotine you’re using—and how to choose the right level—can make a big difference to your experience.

Nicotine strength refers to the amount of nicotine contained in each pouch.

It’s usually measured in milligrams (mg) per pouch.

Higher strength → stronger nicotine effect
Lower strength → milder experience

Snus products vary widely in nicotine content.

Typically:

• Lower strength → around 4–8 mg
• Medium → around 8–12 mg
• Strong → 12 mg and above

Snus also contains tobacco, which can affect how nicotine is absorbed and experienced.

Nicotine pouches are available in a range of strengths designed for different users.

Typical ranges include:

• Low → around 4–6 mg
• Medium → around 6–11 mg
• High → around 8–17 mg

Because they are tobacco-free, the experience may feel different compared to snus—even at similar strength levels.

While ranges overlap, the experience can vary depending on format and ingredients.

Choosing the right strength depends on your experience level:

New to Nicotine Pouches

Start with low strength to get used to the sensation.

Regular Nicotine Users

Medium strength is often a good balance between effect and comfort.

Experienced Users

Higher strengths may be suitable if you’re used to stronger nicotine products.

Using nicotine pouches is simple:

• Place under your upper lip
• Leave in place for up to 30 minutes
• Remove and dispose after use

You may feel a slight tingling sensation at first—that’s normal.